Garath W. Henry

Posts Tagged ‘New York Times’

Research shows that avoiding logos = success.

In Design, Social Style on August 10, 2010 at 5:31 pm

Today the fashion/style blog Put This On posted a link to a very short, but interesting, New York Times Article about how visible logos affect a customer’s buying habits. 

From the article:

Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream. These signal group identity only to others with the connoisseurship to recognize their insider standing.

Another interesting point the article made was that many people / groups of people will wear very logo heavy clothing to show that they have “made it”, while “high class” people who have “made it” don’t want to show off their success in such obvious ways, such as the material, cut, or stitching of their clothing. 

Example of clothing which communicates wealth with out logos:

Image via: Put This On

I teach high school students, and many of my students often wear very (IMHO ugly as sin) logo intensive clothing.  I’m looking forward to sharing this information with them.

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Made in Italy = 2 out of 3.

In Hand made on August 6, 2010 at 5:36 am
photo

I just finished reading a very eye opening article by David Segal about the Italian fashion industry in the New York Times.

The article talks about lots of stuff, but one thing that really stood out was a new law which will affect the labeling of clothing…

WHEN describing the ills of his businesses, Mr. Barbera tends to focus on one issue: the “Made in Italy” label. For the last decade, he says, a growing number of clothing designers have been buying cheaper fabric in China, Bulgaria and elsewhere and slapping “Made in Italy” on garments, even if those garments are merely sewn here.

Until recently, there weren’t any rules about what “Made in Italy” actually meant, but that will change when a new law goes into effect in October. It states that if at least two stages of production — there are four stages altogether — occur in Italy, a garment is made in Italy.

Until I read this I never really thought about the importance the “Made in Italy” label has.  Don’t get me wrong, I knew it was seen as a sign of the highest quality.  I just never really spent time thinking about how important the label it was to the national pride, or the national economy of the nation state of Italy.  I also never considered how easy it would be to slap the label on any old bit of clothing.  I’m sure that some people (tailors and other clothing people) would be able to tell but most people (myself included) would not really be able to recognize the difference.

The article is really outstanding.  If anything I wrote here blew your hair back you should really give the whole thing a read.