Garath W. Henry

Research shows that avoiding logos = success.

In Design, Social Style on August 10, 2010 at 5:31 pm

Today the fashion/style blog Put This On posted a link to a very short, but interesting, New York Times Article about how visible logos affect a customer’s buying habits. 

From the article:

Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing. High-end consumers prefer markers of status that are not decipherable by the mainstream. These signal group identity only to others with the connoisseurship to recognize their insider standing.

Another interesting point the article made was that many people / groups of people will wear very logo heavy clothing to show that they have “made it”, while “high class” people who have “made it” don’t want to show off their success in such obvious ways, such as the material, cut, or stitching of their clothing. 

Example of clothing which communicates wealth with out logos:

Image via: Put This On

I teach high school students, and many of my students often wear very (IMHO ugly as sin) logo intensive clothing.  I’m looking forward to sharing this information with them.

Advertisements
  1. […] post is being cross posted from my style blog Attempted […]

  2. Good topic. I like logos and non-logos. I’m a fan of mixing things up a little. Maybe a simple suit and a logo tie or a simple bag and logo items inside.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: